You ever scratch your head and wonder how you can create an online presence for your business that actually works? That brings in business and has a positive effect on your bottom line?

The digital space can be complicated, confusing, and frustrating. But it doesn’t have to be.

Here’s six things you can do right now to improve your online presence.

1. Know Your Audience

Digital marketing lets you speak to anyone in the world, but just because you CAN, doesn’t mean you SHOULD.

Not everyone is a fit for your products or services—not everyone needs to be reached by your messaging online.

To develop a target audience and appeal to those buyers, you must understand their pains, problems, triggering events, and priorities.

What triggers them to make a purchase?

What does it look like when they succeed?

Knowing the answers to these questions will help you develop the types of content that resonates with your target audience while leading them to your products or services.

Start by thinking about your existing customers and who else you’d like to work with. Then, create a customer avatar to start the process of getting into the head of your ideal client.

2. Share Your Unique Value

Do your buyers know what makes you different?

If they don’t, why would they choose you over your competitor?

Your Unique Value Proposition (UVP) is what differentiates you from everyone else in your space and helps to convince your prospects that you’re the right fit for them.

What do you do better than anyone else in your industry?

Sharing this gains you strong positioning with buyers!

3. Stay Focused

Don’t give your audience whiplash! Keep your content focused!

When you go to create the content you publish online, focus on where your biggest impact will be.

What is your biggest strength that customers can benefit from?

Speak to that, with the goal of helping your customers move forward in their journey.

4. Own Your Online Presence by Creating a Website

Your website is one of the most important assets you’ll create for your business.

Use your website to address customer questions and problems. Show who you are, what you offer, and how a potential customer can move forward with you.

Unlike other social media platforms, your website is a channel you own, and it can generate organic traffic as well as serve as a landing page for traffic from advertising and other targeted marketing.

5. Use Word of Mouth for Promotion

Do you encourage your customers to leave reviews and/or refer their friends and colleagues to you?

If not, you should!

Seeing a friend promote a business carries much more weight than the business promoting itself.

Delighted customers can have a BIG impact on your business:

• Repeat purchases
• Positive reviews
• Testimonials
• Referrals

6. Present Your Offer to More People More Often

One of the best ways to grow your business?

Intentionally develop methods to present your offer to more people more often.

• Have a clear website optimized for your target audience’s needs.
• Be active on social media.
• Implement paid advertising to reach new audience segments.
• Connect via email and snail mail to get more one-on-one.
• Encourage referrals and reviews from existing customers.

Looking to grow your business? Use this button to tell me and my team at KC Media about your project: