Brand Equity: What is it, why does it matter, and how do I build it?
No brand is built in a day, and consumer confidence is hard-won through single interactions, one at a time. Building brand equity is hard work, but well worth the effort.
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Brand Equity: What is it, why does it matter, and how do you build it?
Coca-Cola, Goodyear, Jell-O, Tide, Gillette, Kellogg’s—what do these brands [...]